Fruit of the Loom is an American company which manufactures clothing, particularly underwear. The company's world headquarters are based in Bowling Green, Kentucky. One manufacturing facility still remains in Jamestown, Kentucky, and several other facilities are located across the Southeastern United States, from Louisiana to the Carolinas. Other facilities exist in Canada, El Salvador, Honduras, Europe and North Africa. Until the late 1990s, much of the manufacturing was done in the United States. If you are interested, take a look at Fruit of the Loom Underwear.
3 Honduras sweatshop controversy
Fruit of the Loom's main business focus is on branded products for consumers ranging from children to senior citizens. The company is one of the largest manufacturers and marketers of men's and boys' underwear, women's and girls' underwear, printable T-shirts and fleece for the activewear industry, casualwear, women's jeanswear and childrenswear.
The company sells its products to all major discount chains and mass merchandisers, wholesale clubs and screenprinters. The company also sells to many department, specialty, drug and variety stores, national chains, supermarkets and sports specialty stores.
Fruit of the Loom offers an unconditional guarantee on all the products it sells. The brand has significant market share for basic apparel. The familiar logo with the apple, purple grapes, green grapes, currants and leaves is a widely recognizable trademark. The company is a vertically integrated manufacturer.
The company also controls another long-known underwear brand, B.V.D. (Bradley, Voorhees, and Day). Other brands also manufactured and sold by the company are Funpals/FunGals, Screen Stars and Underoos. Brands once owned or marketed by Fruit of the Loom include Gitano, Munsingwear, Salem Sportswear, and Pro Player, which once had the naming rights to what is now LandShark Stadium (originally Joe Robbie Stadium) in Miami, Florida from 1996 to 2005, despite bankruptcy by the parent company in 1999.
Hanes and Jockey are the main competitors to Fruit of the Loom.
The familiar Fruit Of the Loom Guys consist of an apple, green grapes, purple grapes, and leaves that tend to change color often. They perform several songs and appear in all Fruit of the Loom commercials. For more info, visit this webpage.
RSS Feed